Thursday, April 23, 2009

THE BRIEFING: Wait, So Tom's Not My Friend Anymore?

Many may or may not have heard, but reports indicate that many of MySpace top execs are out. Reports indicate that at the very least senior execs, including cofounders Chris DeWolfe and Tom Anderson, are among those that will be replaced.

Found this piece on the Business Insider. Interesting to bring on a former Facebook guy. Check out "The First Ten Things" list below.

From Business Insider

Reports say the new CEO of News Corp (NWS) social network MySpace will be former Facebook COO Owen Van Natta. Mahalo CEO Jason Calacanis, who's close with News Corp digital boss Jonathan Miller, probably knows whether this is true or not, but he says he can't confirm or deny it till Friday.

This has not, however, kept Jason from offering his opinion on what MySpace should do going forward, whomever its new CEO may be.

He's written a list of "The First Ten Things the New CEO of MySpace Should Do."

  1. Buy a search engine
  2. Admit Facebook is beating you on the Web and focus on owning mobile
  3. Double down on global efforts
  4. Parallel rebuilding of the MySpace platform
  5. Focus on Building a Huge Social and Casual Gaming Business
  6. Build a MySpace Virtual Currency
  7. MySpace should launch a full-blown email service with a partner.
  8. MySpace’s new CEO should build a team bonus program based on unique visitors and page views
  9. Meet with top members and run a gazillion focus groups
  10. Buy or build a network of high-value content sites

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