When in doubt (or need a few extra bucks) and looking to get your career back on track, do a reality television show. Shoot, that’s what I would do. Families love having camera crews in their homes and every moment being tapped. Right? Well, MC Hammer (yes, that MC Hammer) comes to A&E with Hammertime. I bet they worked really hard on that title. It was probably a very short meeting that started with, “how about ‘can’t touch this’” and continued to “what about ‘hammertime’”. Meeting adjourned. Done.
Hammer says in one of the promo videos for the show, “I never left, you just didn’t know where to find me.” Were you looking? Last time I saw dude he was doing one of those ‘Cash for Gold’ commercials. Guess that was part of the comeback strategy.
According to A&E “Hammertime is a reality series that focuses on the Hammer family as they live their not-so-simple lives in Tracy, California. Having a family and re-launching the Hammer empire is not an easy task, but with wisdom, faith and a relentless tenacity to strive through adversity, this family is stronger than ever.”
Oh, this should be entertaining to watch. If we’re lucky, we’ll even go into the studio and witness MC Hammer blessing the microphone creating another timeless classic (riiiight). Nah, I have respect for dude. As long as he’s not doing a dating show, I’ll see what’s up with it. You can catch the first episode, Sunday June 14 on A&E at 10pm.
More info about A&E's Hammertime
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